Privacy Policy + GDPR

Last Updated: 2026-03-01

1. Introduction

This Privacy Policy describes how Makeup Effects Lars Carlsson AB ("we", "us", or "our") collects, uses, and discloses your personal information when you visit or make a purchase from this website.

We are committed to protecting your privacy and processing your data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Data Controller:
Makeup Effects Lars Carlsson AB
Nedre Linnarhultsv. 18, 42455 Angered, Sweden
Email: lars@makeup-fx.com

2. What Personal Data We Collect

We collect personal data in the following ways:

• Information you provide directly: Your name, billing address, shipping address, email address, phone number, and payment information when you place an order or create an account.
• Information collected automatically: When you visit the Site, we automatically collect certain information about your device, including your IP address, browser type, and browsing behaviour on our Site. This is collected using cookies and similar technologies.

3. How We Use Your Personal Data

We use your personal data for the following purposes:

• To Fulfill Your Orders: To process payments, arrange shipping, and provide invoices and order confirmations.
• To Provide Customer Support: To communicate with you and respond to your inquiries.
• For Marketing: With your consent, to send you newsletters and special offers. You can opt out at any time by emailing us.
• To Improve Our Services: To understand how customers use the Site and improve our offerings.
• For Security and Fraud Prevention: To screen for potential risk and fraud.

4. Legal Basis for Processing

Under GDPR, we process your personal data on the following legal bases:

• Contractual Necessity: To perform the contract we have with you (i.e., to fulfill your order).
• Legal Obligation: To comply with our legal obligations, such as for tax and accounting purposes.
• Legitimate Interests: For purposes such as improving our services and protecting our Site from fraud.
• Consent: Where you have given us explicit consent, such as for receiving marketing materials.

5. Data Sharing and Transfers

We do not sell your personal data. We only share your data with trusted third parties who help us provide our services, including:

• Payment Processors (Stripe, PayPal) to securely handle your payments.
• Shipping Companies (PostNord, DHL) to deliver your orders.
• Website Hosting and E-commerce Platforms that power our Site (CubeCart).

Some of these partners may be located outside the European Economic Area (EEA). In such cases, we ensure that transfers are carried out in accordance with GDPR, using appropriate safeguards such as Standard Contractual Clauses.

6. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. If you have an account with us, we will retain your data until you request its deletion.

7. Your Rights Under GDPR

You have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Have inaccurate or incomplete data corrected.
• Right to Erasure: Request that we delete your personal data, under certain conditions.
• Right to Restrict Processing: Request that we restrict how we process your data, under certain conditions.
• Right to Data Portability: Receive your personal data in a structured, machine-readable format.
• Right to Object: Object to our processing of your personal data, under certain conditions.
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at lars@makeup-fx.com. We will respond within 30 days.

8. Cookies

Our Site uses cookies to enhance your browsing experience, remember your preferences, and help us understand how the Site is used. By continuing to use the Site, you consent to our use of cookies. You can control or disable cookies through your browser settings at any time.

9. Security

We take the security of your personal data seriously and have implemented appropriate technical and organizational measures — including SSL encryption, firewalls, and restricted access controls — to protect it from unauthorized access, loss, or destruction.

10. Complaints

If you have questions or concerns about this Privacy Policy or our data protection practices, please contact us at lars@makeup-fx.com.

If you are not satisfied with our response, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection:

Integritetsskyddsmyndigheten (IMY)
Website: www.imy.se
Address: Box 8114, 104 20 Stockholm, Sweden

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.